2023-2024 Catalog and Student Handbook

COMM 413 Health Campaigns & Promotion

This course examines the planning, design, implementation, and evaluation of health communication campaigns that promote behavior change. Theories focused on intrapersonal, interpersonal, small group, and community levels are used to analyze social and cultural contexts and to design health messages and programs that effectively meet the needs of the audience. The role of media messages, including news coverage, entertainment sources, and commercialism, will be analyzed to understand the portrayal of health-related behaviors, their accuracy, and health effects.




Complete COMM 213


Social Analysis, Experiential Education