2022-2023 Catalog and Student Handbook

COMM 314 Persuasion

Survey of modern theories of attitude change in all media, emphasizing quantitative research. Applications of persuasion theory to advertising, language usage, and modern propaganda.

Credits

3

Prerequisite

Complete WRIT 102 or HONR 111 & COMM 203 or HONR 112; minimum grade C-

Distribution

Writing Proficiency, Social Analysis