MKTG 432 Marketing Strategy

Students will learn to analyze business situations and formulate marketing strategy in a competitive environment. Using both existing case studies and a hands-on experiential project, the course will focus specifically on issues such as selecting target markets, developing meaningful points of differentiation and positioning statements, designing products, setting prices, developing distribution strategies, and creating promotion strategies.

Credits

3

Prerequisite

Senior standing and completion of ACCT 201 and MKTG 201; plus LEAD 305 or MNGT 320.

Distribution

Experiential Education

Notes

MKTG 432 serves as the Capstone for the Marketing major.