2023-2024 Catalog and Student Handbook

MASS 410 Advertising & Public Relations Campaigns

This course provides the experience of developing strategic communication campaigns, from creative to presentation, in a setting that mirrors the actual business environment. Students will develop a complete plan for each campaign that includes the following components: executive summary, situation analysis/research, objectives, strategies, budget, media recommendations, creative recommendations, advertising, sales promotion, public relations/publicity, and an evaluation. Additional fees apply.

Credits

3

Prerequisite

Complete MASS 225, MASS 230 & MASS 380

Distribution

Social Analysis