2023-2024 Catalog and Student Handbook

MKTG 325 Principles of Selling

This course will examine selling theories, principles and techniques, as well as the basics of sales force management. Students will have the opportunity to develop the practical skills needed to successfully sell products, services, concepts, ideas, and even themselves. The course will consist of class lectures, role-playing exercises, discussions, and practice sales presentations.

Credits

3

Distribution

NOT Social Analysis