Strategic Communication, Bachelor of Arts

Requirements for a major in Strategic Communication

Department Core (15 Hours)

COMM 110	Human Communication	3
COMM 230	Communication Theory & Research I	3
COMM 333	Communication Theory & Research II	3
MASS 101	Media & Society	3
MASS 420	Media Law & Ethics	3

Media Skills (3 Hours)

Choose one of the following:

MASS 111	Multimedia Foundations	3
MASS 123	Media Production 1	3
MASS 150	Principles of Photography I	3
MASS 375	Website Design & Online Communication	3
GRPH 201	Software for Design	3
GRPH 350	Information Design	3

Approved Electives (6 Hours)

Choose six hours of electives* with advisor approval.

	Elective	3
	Elective	3

*A minimum of three hours must be at the 300-400 level.

Choose one track (15 Hour)

Advertising/PR

MASS 207	Media Writing	3
MASS 225	Introduction to Advertising	3
MASS 230	Introduction to Public Relations	3
	And
MASS 410	Advertising & Public Relations Campaigns	3
	Or
COMM 413	Health Campaigns & Promotion	3
	Plus 3 Hours from:
MASS 397	Media Studies Internship	3
	Or
MASS 497	Media Studies Internship	3

 

Organizational Communication/PR

COMM 211	Organizational Communication	3
MASS 230	Introduction to Public Relations	3
COMM 420	Business Communication Seminar	3
	And
COMM 301	Group Discussion & Leadership	3
	Or
COMM 330	Crisis Communication	3
	Plus 3 Hours from:
COMM 397	Communication Internship	1-3
	Or
COMM 497	Communication Internship	3

Note: COMM 397/497 must be taken for 3 credits to fulfill the major requirement.

 

Capstone (3 Hours)

MASS 430

Capstone in Media & Communication

3

Total Credit Hours: 42