Marketing, Bachelor of Arts

Requirements for a major in Marketing

Department core courses (12 Hours)

ACCT 201	Introduction to Management Accounting	3
ECON 211	Principles of Microeconomics	3
ECON 212	Principles of Macroeconomics	3
MNGT 220	Management Information Systems	3

Management (6 Hours)

MNGT 201	Managing Organizations	3
MNGT 315	Legal Environment	3

Marketing (15 Hours)

MKTG 201	Principles of Marketing	3
MKTG 325	Principles of Selling	3
MKTG 385	Marketing Research	3
MKTG 386	Consumer Behavior	3
MKTG 388	Global Marketing	3

Communication (6 Hours)

MASS 375	Website Design & Online Communication	3
COMM 314	Persuasion	3

Statistics (3 Hours)

MATH 123

Practical Statistics

3

Electives: Two of the following (6 hours)

COMM 385	Intercultural Communication	3
MASS 111	Multimedia Foundations	3
MASS 225	Introduction to Advertising	3
MASS 230	Introduction to Public Relations	3
GRPH 201	Software for Design	3
GRPH 230	Logo Design & Branding	3
GRPH 250	Information Design	3

Capstone (3 Hours)

MKTG 432

Marketing Strategy

3

Total Credit Hours: 51