Strategic Communication, Bachelor of Arts

Requirements for a major in Strategic Communication

Department Core (9 Hours)

COMM 110	Human Communication	3
COMM 230	Communication Theory & Research I	3
MASS 101	Media & Society	3

Media Skills (choose 1) (3 Hours)

MASS 111	Multimedia Foundations	3
MASS 123	Media Production 1	3
MASS 150	Principles of Photography I	3
MASS 375	Website Design & Online Communication	3
GRPH 201	Software for Design	3
GRPH 350	Information Design	3

Approved Electives

(minimum 6 hours at 300-400 level) (9 Hours)

COMM/MASS
COMM/MASS
COMM/MASS

Minor, Certificate, or Cognate (with advisor approval)

(Minimum 3 hours at 200-level or higher) (9 Hours)

Choose one track (18-19 Hour)

AD/PR

MASS 207	Media Writing	3
MASS 225	Introduction to Advertising	3
MASS 230	Introduction to Public Relations	3
MASS 410	Advertising & Public Relations Campaigns	3

Internship

Complete one 3-credit internship at the 300-400 level.

MASS 397	Media Studies Internship	3
MASS 497	Media Studies Internship	3

Junior Core & Capstone

MASS 420	Media Law & Ethics	3
MASS 430	Capstone in Mass Media	3

*OR*

Organizational Communication/Public Relations

COMM 211	Organizational Communication	3
COMM 420	Business Communication Seminar	3
MASS 230	Introduction to Public Relations	3
COMM 301	Group Discussion & Leadership	3
	Or
COMM 330	Crisis Communication	3
COMM 311	Organizational Development & Consulting	3
	Or
COMM 411	Training & Development	3

Junior Core & Capstone

MASS 420	Media Law & Ethics	3
COMM 497	Communication Internship	3
COMM 499	Post-Internship Seminar	1

Total Credit Hours: 51-52