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2023-2024 Catalog and Student Handbook

Marketing, Bachelor of Arts

Requirements for a major in Marketing

Department core courses (12 Hours)

ACCT 201Introduction to Management Accounting

3
ECON 211Principles of Microeconomics

3
ECON 212Principles of Macroeconomics

3
MNGT 220Management Information Systems

3

Management (6 Hours)

MNGT 201Managing Organizations

3
MNGT 315Legal Environment of Business

3

Marketing (15 Hours)

MKTG 201Principles of Marketing

3
MKTG 325Principles of Selling

3
MKTG 385Marketing Research

3
MKTG 386Consumer Behavior

3
MKTG 388Global Marketing

3

Communication (6 Hours)

MASS 375Website Design & Online Communication

3
COMM 314Persuasion

3

Statistics (3 Hours)

MATH 123Practical Statistics

3

Electives: Two of the following (6 hours)

COMM 385Intercultural Communication

3
MASS 111Multimedia Foundations

3
MASS 225Introduction to Advertising

3
MASS 230Introduction to Public Relations

3
GRPH 201Software for Design

3
GRPH 230Logo Design & Branding

3
GRPH 350Information Design

3

Junior Core (3 Hours)

Choose 1 of the following:
LEAD 305Business Ethics

3
MNGT 320Negotiations & Ethics

3

Capstone (3 Hours)

MKTG 432Marketing Strategy

3

Total Credit Hours: 54