2023-2024 Catalog and Student Handbook

Marketing, Bachelor of Arts

Requirements for a major in Marketing

Department core courses (12 Hours)

ACCT 201Introduction to Management Accounting

3

ECON 211Principles of Microeconomics

3

ECON 212Principles of Macroeconomics

3

MNGT 220Management Information Systems

3

Management (6 Hours)

MNGT 201Managing Organizations

3

MNGT 315Legal Environment of Business

3

Marketing (15 Hours)

MKTG 201Principles of Marketing

3

MKTG 325Principles of Selling

3

MKTG 385Marketing Research

3

MKTG 386Consumer Behavior

3

MKTG 388Global Marketing

3

Communication (6 Hours)

MASS 375Website Design & Online Communication

3

COMM 314Persuasion

3

Statistics (3 Hours)

MATH 123Practical Statistics

3

Electives: Two of the following (6 hours)

COMM 385Intercultural Communication

3

MASS 111Multimedia Foundations

3

MASS 225Introduction to Advertising

3

MASS 230Introduction to Public Relations

3

GRPH 201Software for Design

3

GRPH 230Logo Design & Branding

3

GRPH 350Information Design

3

Junior Core (3 Hours)

Choose 1 of the following:
LEAD 305Business Ethics

3

MNGT 320Negotiations & Ethics

3

Capstone (3 Hours)

MKTG 432Marketing Strategy

3

Total Credit Hours: 54