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2026-2027 Undergraduate Catalog

Strategic Communication Specialization

Requirements for a Specialization in Strategic Communication

Required Courses (9 Hours)

COMM 110Human Communication

3
MASS 101Media & Society

3
MASS 207Media Writing

3

First Elective (3 Hours)

Choose one of the following:
COMM 320Strategic Social Media

3
COMM 330Crisis Communication

3
MASS 225Introduction to Advertising

3
MASS 230Introduction to Public Relations

3

Second Elective (3 Hours)

Choose one of the following, not used above:
COMM 209Constructive Argumentation

3
COMM 230Communication Theory & Research I

3
COMM 314Persuasion

3
COMM 320Strategic Social Media

3
COMM 322Experiential Practicum

1-3
COMM 330Crisis Communication

3
COMM 385Intercultural Communication

3
COMM 386Difference, Power, & Privilege

3
COMM 413Health Campaigns & Promotion

3
COMM 422Experiential Practicum

1-3
MASS 225Introduction to Advertising

3
MASS 230Introduction to Public Relations

3
MASS 371Corporate Video

3
MASS 375Website Design & Online Communication

3
MASS 380Advertising Copy Layout

3
MASS 420Media Law & Ethics

3
MKTG 201Principles of Marketing

3
PSYC 212Social Psychology

3
SMGT 336Sport Marketing

3
GRPH 201Software for Design

3
GRPH 350Information Design

3

Note: COMM 322/422 must be taken for 3 credits to be used as an elective.