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2024-2025 Catalog and Student Handbook › Undergraduate Course Descriptions › MKTG-Marketing

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Contents

General Information
Undergraduate Programs
Undergraduate Course Descriptions
- ACCT-Accounting
- ART-Art
- ARTH-Art History
- ASL-American Sign Language
- ASTR-Astronomy
- BIOL-Biology
- CHEM-Chemistry
- COLL-College Studies
- COMM-Communication
- CSCI-Computer Science
- CYBR-Cybersecurity
- DANC-Dance
- DATA-Data Analytics
- ECON-Economics
- EDUC-Education
- EGRG-Engineering
- ENGL-English
- ENGY-Energy Systems
- ENTR-Entrepreneurship
- ENVE-Environmental Engineering
- ENVR-Environmental Science
- ENVS-Environmental Studies
- FIN-Finance
- GEND-Gender Studies
- GEOL-Geology
- GIS-Geographic Information Systems
- GRPH-Graphic Design
- HIST-History
- HSCI-Health Science
- HONR-Honors
- LEAD-Leadership
- LEMG-Land & Energy Management
- MASS-Mass Media
- MATH-Mathematics
- MIS-Mngt Information Systems
- MKTG-Marketing
  - 200
  - 300
  - 400
- MNGT-Management
- MUED-Music Education
- MUSC-Music
- MUTH-Music Therapy
- PETR-Petroleum
- PHED-Health Physical Education
- PHIL-Philosophy
- PHYS-Physics
- PIO-Pioneer Path
- POLS-Political Science
- PSYC-Psychology
- PUB-Public History
- RELI-Religion
- SMGT-Sport Management
- SOCI-Sociology
- SPTM-Sports Medicine
- THEA-Theatre
- WRIT-Writing
Curricular Options and Enhancements
Undergraduate Graduation Requirements
Academic Policies and Practices
Undergraduate Residential Requirement
Admission and Readmission
Undergraduate Tuition and Fees
Financial Aid and Standards of Satisfactory Academic Progress
Continuing Education Program
Summer Session
Graduate Programs
Graduate Course Descriptions
Campus Facilities
Endowment Resources
Student Support Services
Campus Involvement
Student Handbook
Directories
Whom to See About What

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2024-2025 Catalog and Student Handbook

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MKTG-Marketing

MKTG 201 Principles of Marketing
MKTG 320 Digital Marketing
MKTG 325 Principles of Selling
MKTG 385 Marketing Research
MKTG 386 Consumer Behavior
MKTG 432 Marketing Strategy

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215 Fifth Street,
Marietta, OH 45750
1-800-331-7896

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