Marketing, Bachelor of Arts

Requirements for a major in Marketing

Department Core (22 Hours)

MNGT 115	Spreadsheet Software	1
ACCT 205	Fundamentals of Accounting	3
ECON 101	Survey of Economics	3
MATH 123	Practical Statistics	3
MNGT 201	Managing Organizations	3
MNGT 310	Business Analytics	3
MNGT 315	Legal Environment of Business	3
	And either
LEAD 305	Business Ethics	3
	Or
MNGT 320	Negotiations & Ethics	3

Marketing (15 Hours)

MKTG 201	Principles of Marketing	3
MKTG 320	Digital Marketing	3
MKTG 325	Principles of Selling	3
MKTG 385	Marketing Research	3
MKTG 386	Consumer Behavior	3

Electives: (9 Hours)

Choose three of the following:

COMM 314	Persuasion	3
MASS 123	Media Production 1	3
MASS 225	Introduction to Advertising	3
MASS 230	Introduction to Public Relations	3
GRPH 201	Software for Design	3
	Internship	1-3

3 credits of MKTG 297, 397, or 497 Internship may be applied to the electives by contacting the Records Office after the final grade has been recorded.

Capstone (3 Hours)

MKTG 432

Marketing Strategy

Total Credit Hours: 49