2024-2025 Catalog and Student Handbook

Marketing Minor

Requirements for a minor in Marketing:

Required Courses

MKTG 201Principles of Marketing

3

MKTG 320Digital Marketing

3

Electives (12 Hours)

A minimum of six hours of electives must be in MKTG.
GRPH 201Software for Design

3

MASS 123Media Production 1

3

MASS 225Introduction to Advertising

3

MASS 230Introduction to Public Relations

3

MKTG 325Principles of Selling

3

MKTG 385Marketing Research

3

MKTG 386Consumer Behavior

3

MKTG 432Marketing Strategy

3

MNGT 225Business in Global Contexts

3

MNGT 310Business Analytics

3

Internship

1-3

3 credits of MKTG 297, 397, or 497 Internship may be applied to the electives by contacting the Records Office after the final grade has been recorded.